The Importance of Real-time Color Evaluation in the Fashion and Lifestyle Industry

In the fast-paced world of fashion and lifestyle, the importance of color cannot be overstated. Color is not merely an aesthetic choice – it plays a significant role in consumer perception and product quality. 


Historically, traditional methods of color evaluation have often been time-consuming, subjective and inefficient, leading to costly errors and delays. However, the use of spectral color measurement technology offers the opportunity for a decisive paradigm shift that will lead to accelerating the color approval process while improving overall color accuracy and consistency. 


Here we will explore the topline benefits of real-time color evaluation, shedding light on the shortcomings of traditional color processes along the way. 


Shortcomings of Traditional Color Evaluation 

After the brand has determined the target color, it is communicated to the suppliers. As a next step, the supplier prepares a series of lab dips for the brand’s evaluation. These lab dips are sent to the brand for approval, often multiple times, until the desired result is achieved. This method of color evaluation results in the following drawbacks: 


1. Subjectivity: The biggest problem with the traditional color management process is the subjective nature of the color evaluations. Traditional color evaluation methods rely on human judgment, which can vary from individual to individual. Two people may perceive a color differently, for any number of reasons, leading to inconsistencies on whether the target color has been achieved. 


2. Time-Consuming: Conventional methods of color evaluation involve shipping physical samples for multiple approval rounds. This is highly inefficient. 


3. Courier Costs: Multiple shipping cycles result in significantly high courier costs. 


4. Environmental Impact: Constant shipment of physical samples results in a high carbon footprint which goes against the current trends of the industry. More and more apparel brands are working to reduce waste and achieve carbon neutrality. 


5. Costly Errors: Human error in color evaluation can lead to costly mistakes and wasted materials. A production batch that doesn’t meet color standards may need to be discarded or corrected.


Topline Benefits of Real-time Color Evaluation


Enhanced Accuracy

One of the most significant advantages of real-time color evaluation is its unmatched accuracy. A digital color management solution is designed to provide precise and consistent color data, eliminating the subjectivity associated with human judgment. These solutions can also assess color under various and jointly used lighting conditions, ensuring that the color remains consistent across different environments, batches, and production runs. 


Increased Efficiency 

Real-time color evaluation significantly reduces the time required for color assessment and approvals. Unlike traditional methods that involve the shipping of physical samples, digital color management can instantly provide color data for analysis. This streamlines the development and production process, reducing lead times and allowing brands to respond quickly to market demands and trends. 


Cost Reduction 

By minimizing errors and waste, real-time color evaluation helps reduce production costs. When color accuracy is maintained throughout the production process, there is no need for costly reworks or material disposal due to color mismatches. This cost-saving benefit is particularly crucial in the highly competitive world of apparel manufacturing. Secondly, due to physical samples not being shipped anymore, courier costs are also significantly lowered. 


Consistency Across Batches 

Real-time color evaluation ensures consistent color across different materials, production batches, suppliers, and time periods. This level of consistency is vital for building brand trust and maintaining a loyal customer base. 


Flexibility and Adaptability 

Fashion is a dynamic industry, with trends changing rapidly. Real-time color evaluation allows apparel manufacturers to adapt quickly to new color trends and consumer preferences. With the ability to assess and adjust colors in real-time, brands can stay ahead of the competition and cater to ever-changing market demands. 



Real-time color evaluation also contributes to sustainability in apparel production. By reducing errors, waste, and shipments of physical samples, brands and manufacturers can minimize their environmental footprint. Additionally, precise color evaluation helps optimize dye usage, reducing chemical and water consumption, which aligns with the growing emphasis on sustainable practices in the fashion industry. 


Improved Communication 

Real-time color evaluation tools often come with built-in capabilities that facilitate communication between different stakeholders in the production process, helping to foster improved relationships between the brand and their various suppliers. Real-time communication ensures that everyone is on the same page, reducing misunderstandings and costly revisions, and speeding up the production cycle. 



ColordesQ: Revolutionizing Digital Color Management 

ColordesQ is a brand-driven digital color management solution that revolutionizes the way brands and suppliers communicate and collaborate on color. This user-friendly and easy-to-use application provides an objective, data-driven approach to color matching and quality control, enabling brands to achieve greater color consistency and accuracy across their supply chains. 

ColordesQ works by using spectral data to measure and evaluate color objectively. This eliminates the need for physical samples and reduces the risk of human error. 


ColordesQ offers a number of benefits to both brands and suppliers, including: 


  • Increased Color Consistency: With ColordesQ, brands achieve and maintain consistent color quality across materials, suppliers, production batches and time periods. 


  • Reduced Costs: ColordesQ helps brands minimize costs by reducing the number of lab dip cycles, eliminating courier shipments and preventing production batch rework. 


  • Improved Efficiency: ColordesQ streamlines the color approval process and accelerates product development timelines.


  • Enhanced Sustainability: Without the need to ship physical samples, the brand reduces their carbon footprint significantly. 


ColordesQ is a valuable tool for any brand that wants to improve its color management process.


Final Take Aways: 

In the world of fashion and lifestyle, where speed, accuracy, and consistency are paramount, real-time color evaluation has emerged as a game-changer. By addressing the shortcomings of traditional color evaluation methods, real-time color evaluation enhances accuracy, efficiency, and cost-effectiveness. It also offers flexibility, adaptability, and sustainability, positioning brands and retailers to thrive in constantly changing market. Those who embrace real-time color evaluation will have a competitive edge, meeting consumer expectations for color accuracy while reducing waste and operating more sustainably. 

The Importance of Real-time Color Evaluation in the Fashion and Lifestyle Industry
Marcus Kaiser (Director - Triple Tree Solutions)
Published 26 September 2023

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