The Advantages of Spectral Color Data Transmitted in Real Time
Increased quality requirements for color matches, shorter lead times in collection development, faster reaction times in the procurement process – the challenges for brands, retailers and suppliers in the apparel and footwear industry are constantly increasing.
As companies grow, I believe the older ways of doing things, while certainly helpful, have begun to slow things down. I don’t think brands can simply sit on their laurels and let archaic ways dictate the path ahead, instead they must pivot strategy to focus on hyper-modernization through digital tools and solutions.
Those in decision making roles often fall victim to the inertia that comes with standardized processes and the limited success it brings.
The “if it ain’t broke, don’t fix it” mentality seems to take the driving seat, often discouraging newer paths to be taken. I don’t blame them; it is only human nature.
However, in the pursuit of growth, one must remember that the ‘old’ ways do carry merit, and they must not be discarded, rather be naturally integrated with the new.
Nowhere is this truer than it is in the case of color.
How Color Matching Has Changed
The new approach to color is based on spectral measurements.
Spectral measurements are arguably the most objective way to analyze a color to achieve a precise color match in real time.
In the case of visual assessment, unreliable lighting conditions and personal color perception (observer metamerism), usually carried out by several people, lead to subjective and often changing pass/fail decisions.
The usual way of evaluating physical samples comes with a number of drawbacks that simply make the process too unreliable.
→ Physical samples need to be shipped and processed, which can take days or weeks - especially if multiple development cycles are required
→Transportation of samples increases the carbon footprint.
→Color results across multiple suppliers can deviate in different directions
→Material-based color inconsistencies are repeatedly not recognized
The list goes on and on – I could spend an entire day talking about the drawbacks here.
Will It Take My Job?
I want to emphasize here - color matching tools are just that – tools. Creatives and color managers can have the understandable fear that if a color matching tool exists that can match colors on objective data alone – what use do companies have for them?
They feel as if the steering wheel has been taken from them. I truly believe that the opposite is the case.
Let's take a look at what the creatives are really concerned with:
Designers invest a lot of time and commitment in collection development. Especially when it comes to color, they work hard to create a perfect concept, which is the basis for an appealing, harmonious appearance of the products. And they eagerly wish that the dyehouses would realize the targets as perfectly as possible – that’s what makes creative minds happy!
So, what could be better for designers than giving suppliers an objective and reliable technology to help them achieve better results?
The use of the right technology has a supporting and relieving effect - freeing up more time to take care of things that require the designer's expertise.
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Introducing ColordesQ, by Triple Tree Solutions
ColordesQ, Triple Tree’s cloud-based color management platform specifically designed to streamline color approvals in the textile and apparel industries. If you've ever dealt with the challenges of traditional color matching—endless back-and-forth approvals, costly courier shipments, and frustrating delays—then ColordesQ will change the game for you.
With ColordesQ, Triple Tree has digitized the entire color evaluation process. Using precise spectral data, the platform ensures objective and accurate color decisions, dramatically reducing reliance on the visual assessment of physical samples.
The intuitive workflow simplifies every step—from submitting lab dips to evaluating bulk production—enabling brands for a seamless collaboration with suppliers, and dyehouses. ColordesQ also enables a first hit rate of 90% on average, significantly cutting down repetitive approval cycles and ensuring consistent, high-quality results across different materials and production sites.
Beyond efficiency, ColordesQ also supports sustainability goals by reducing waste and environmental impact.
💡READ: What You Should Be Doing to Build a Resilient Supply Chain
The Advantage ColordesQ Provides
Simply put, ColordesQ provides advantages that could not be realized before.
With ColordesQ, you can:
→Define acceptable deviation directions to help all suppliers achieve matching results faster
→Compare color results across different materials on a single screen
→Analyze samples under standardized light sources, ensuring consistency globally
→Receive notifications and leave trackable comments on specific samples
→Share results seamlessly between suppliers
→Cluster bulk production submissions for easier management
→Search and match trim colors efficiently
→…and much more
Taking Things to the Next Level
Are you ready to revolutionize your color management?
Experience firsthand, with your own suppliers and data, how ColordesQ transforms your supply chain—boosting accuracy, cutting lead times, and significantly reducing costs and carbon emissions.
Triple Tree invites you to start your ColordesQ trial today. In just a short period, you'll see tangible results: streamlined collaboration with your suppliers, measurable ROI improvements, and a clear competitive advantage.
Don't miss the opportunity to modernize your workflow and elevate your supply chain efficiency. Start Your ColordesQ Trial Today.