In recent years, there has been a shift to more technologically advanced processes which has altered the way consumers interact with businesses. As customer preferences evolve, businesses are forced to re-evaluate their existing structures. To adapt to the new normal and improve overall performance, businesses need to digitize. Organizations that are slow to adopt risk failure in this highly competitive and uncertain environment.

The COVID-19 pandemic has radically transformed the way the world works. Many businesses have gone into survival mode while others have been forced to close their doors permanently. The crisis has caused severe disruptions to the global supply-chain and inherently changed consumer behavior.

The climate crisis is a pressing issue that is heavily impacting the fashion industry and consumer behavior. As consumers across the globe become more aware, there is an increased demand for sustainability. Even amidst the pandemic, sustainability remains a top priority for stakeholders.

Chief Operating Officer (COO) of Lulusar, Fawad Shah, shares his thoughts on technology in the fashion industry, the impact of the COVID-19 on businesses, sustainability, and the future of fashion.